Privacy Policy
This Privacy Policy explains how Geuno Ltd, trading as Millineer, collects, uses, stores and protects personal data collected through the millineer.com website and associated marketing channels, including Facebook, Instagram and WhatsApp.
Data Controller: Geuno Ltd (trading as Millineer)
Registered address: 7 The Broadway, Preston Road, Wembley, HA9 8JT
Clinics: The Dental Clinic Broomfield, 584 Broomfield Road, Glasgow G21 3HN ยท Freshfaced, Caledonian House, 42 Caledonian Crescent, Edinburgh EH11 2AG
Email: info@millineer.com
1. Who We Are
Millineer is a cosmetic dentistry brand operated by Geuno Ltd, a company registered in England and Wales. Dr Wonhee Youn is the treating clinician responsible for all patient data collected through this website and its associated marketing channels.
We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
Contact & Enquiry Data
- Full name
- Email address
- Phone number
- Message content submitted via forms or WhatsApp
Booking Data
- Name and contact details provided when booking a consultation
- Appointment date and time preferences
- Nature of enquiry (for example the treatment you are interested in)
Marketing & Measurement Data
- Which advert or link brought you to the site (for example Facebook or Instagram)
- Advertising identifiers set by the Meta Pixel, only if you accept marketing cookies
- Interaction with our advertisements on Meta platforms
Special Category Data (Health Information)
If you share information about your dental health or medical history, including photos of your teeth, this is classified as special category data under UK GDPR. We process this data only with your explicit consent and solely for the purpose of providing or preparing to provide dental treatment.
3. How We Collect Your Data
- Directly from you when you complete an enquiry or booking form
- When you contact us by WhatsApp, email or phone
- Through Meta platforms when you interact with our advertisements or submit a lead form
- Through cookies, only where you have given consent
4. How We Use Your Data
| Purpose | Legal basis | Retention |
|---|---|---|
| Responding to enquiries and booking consultations | Legitimate interest / Contract | 12 months from last contact |
| Providing dental treatment and maintaining clinical records | Legal obligation (GDC) / Explicit consent | 11 years (adults); until age 25 (minors) |
| Sending appointment reminders | Legitimate interest | Duration of patient relationship |
| Sending marketing messages (opted in only) | Consent | Until consent withdrawn |
| Measuring and improving our advertising via Meta | Consent (via cookie preferences) | As per Meta's data policies |
5. Meta (Facebook, Instagram & WhatsApp)
- We may use the Meta Pixel (only after you accept marketing cookies) and the Meta Conversions API to measure which adverts lead to enquiries
- If you submit a lead form through a Facebook or Instagram advertisement, your data is transmitted to us via Meta's lead generation tools
- We use WhatsApp Business to send and receive messages about your enquiry
- Meta acts as a separate data controller for data collected through its own platforms. Please refer to Meta's Privacy Policy for full details
We do not sell your data to any third party.
6. Cookies
We use essential cookies to make the website work and, only with your consent, marketing cookies set by the Meta Pixel. You can change your choice at any time using "Cookie settings" at the bottom of every page. See our cookie policy.
7. Who We Share Your Data With
We do not sell or rent your personal data. We share data with trusted providers only where necessary:
- Hetzner Online (Germany): secure EU hosting for this website and our enquiry, booking and messaging systems
- Meta Platforms: advertising, lead forms and WhatsApp messaging
- Google Workspace: storing enquiry records, our appointment calendar and email
- Anthropic and OpenAI: AI assistants that help draft replies to your WhatsApp messages and describe photos you send us
- Stripe: processing your refundable consultation deposit
- Tabeo: if you apply to spread the cost with finance
- Our accountant or legal advisors: where legally required
8. Your Rights Under UK GDPR
- Right of access: request a copy of the data we hold about you
- Right to rectification: ask us to correct inaccurate data
- Right to erasure: ask us to delete your data (see data deletion)
- Right to restrict processing: ask us to limit how we use your data
- Right to object: object to processing based on legitimate interest or for marketing
- Right to withdraw consent: withdraw consent at any time
To exercise any of these rights, email info@millineer.com. We will respond within 30 days.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.
9. Data Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss or disclosure, including HTTPS encryption, password-protected systems and restricted access to personal data.
10. Children's Privacy
Our services are not directed at children under 16. We do not knowingly collect data from children under 16 without verifiable parental consent. If you believe a child has provided us with data without consent, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised date.
12. Contact Us
Geuno Ltd (trading as Millineer)
Email: info@millineer.com
Registered address: 7 The Broadway, Preston Road, Wembley, HA9 8JT